How to Make a Trademark Sing

A Complete Guide to Sound Trademark Creation and Protection

In today’s busy marketplace, business is searching for new, creative ways to become noticed and differentiated from others. One of the new and rapidly evolving methods is applying sound branding—establishing an identification by developing a particular sound. And therefore it brings us to a very intriguing topic of discussion: how to make a trademark sing.

A “singing” trademark or sound mark refers to a musical note, jingle, melody, or other audio identifiers that represent a brand. From Intel’s iconic five-note chime to McDonald’s “I’m Lovin’ It” jingle, sound trademarks are powerful tools in brand recognition and customer loyalty.

Here, in this guidebook, we will take you through all that you would wish to know regarding making a trademark sing, from inception to the legal process of registration. We will also describe how professionals like AnalystIP guide individuals and enterprises to get sound trademarks with precision and confidence.

What is a Sound Trademark?

An aural trademark (or “singing trademark”) is one form of nonconventional trademark that is rooted in sound instead of images to establish a brand. Audio trademarks differ from word or symbol marks because they are purely based on exactly what the public does hear.

Examples of traditional sound trademarks are:

• The lion roar of MGM


• The Netflix “ta-dum” bell sound


• Nokia’s ringtone sound


• The 20th Century Fox fanfare

Sound mark will only become legally registrable if it is distinctive and anyone can identify the specific source of goods or services.

Why Choose a Sound Trademark?

Let us consider the plus point of having a sound trademark as a part of your branding strategy before coming to how to make a trademark sing:

1. More Emotional Connection

Sound can have emotion, memory, and connotation all at the same time. A great slogan or song makes a pull on the emotions which cut across the customers.

2. Brand Differentiation

Symbols and slogans aplenty in the marketplace notwithstanding, it’s a unique sound that distinguishes your company and makes it even more memorable.

3. Multi-Senses of Marketing

Where audio identity is part of visual brand, you are experiencing full brand experience between the media like TV, radio, and podcasting.

4. Exclusivity by Law

Once you register, good trademark gives you exclusive right to use the above-referred distinctive sound for your goods or services.

How to Make a Trademark Sing: Step-by-Step

Registering a singing trademark is an artistic and legal endeavor. A step-by-step guide on how to trademark to sing is detailed below:

Step 1: Define Your Brand’s Identity

Any sound trademark needs to be fitting for the use, values, and personality of your brand. Answer some of the following questions:

• What should the impression be for the audience?


• Is the sound supposed to be cheerful, professional, high-end, or dynamic?


• Where to make it audible—TV ads, cell phone apps, web video?

Good grounding = your sound remembered by your audience and associated with your brand.

Step 2: Create a Memorable and Original Sound

Your opportunity to think creatively. You can commission a composer, music producer, or audio branding firm to create a sound on your behalf that best suits your brand.

Tips for Creating a Sound Trademark:

• Keep it short (5 to 10 seconds ideal).


• Be easy to remember and memorable.


• Avoid smart melodies that are impossible to remember.


• Use original music pieces—do not steal and redo existing music.

Step 3: Make Uniqueness Ensure

After obtaining your sound, ensure it is indeed unique and not already trademarked.

You may also search national and international trademark databases for earlier sound marks. It prevents legal dispute and ensures that your application does not fall prey to similarity.

Step 4: Create a High-Quality Sound File

Your submitted audio file should be professional-quality. Most trademark office offices will accept the formats below:

• MP3


• WAV


• MIDI

The sound should be perceivable, high-fidelity, and accurately represent the sound for trademark purposes.

Step 5: Submit a Graphical Representation (Where Necessary)

Most of the trademark offices demand a graphical depiction of the sound. It should preferably be in musical notation or a spectrogram, and priority must be given to the pitch, tempo, and duration of the sound.

A graphical depiction helps it to be better comprehended and remembered by the trademark examiners regarding the sound form.

Step 6: File Your Trademark Application

Second last step is filing your application with the corresponding trademark office (e.g., USPTO, EUIPO, or Indian Trademark Office). Your application would normally consist of:

• Sound description


• Sound recording


• Graphical representation if required


• Statement of use


• Class or list of goods/services on which mark would be used

Step 7: Examination and Approvals

Upon being filed, the trademark office processes the application through to make it flawless with all it should have. When approved, it is published in the trademark journal as notice of acceptance of opposition of the general public.

Where there has been no (or successful) opposition, your sound has now become a registered mark, after registration of the trademark.

AnalystIP and Sound Trademark Registration

It may be difficult to manage the technicality and terminologies of sound trademarks. That is where AnalystIP comes in.

AnalystIP is a top intellectual property service provider with an impeccable reputation for assisting clients in gaining registration of their trademarks—most importantly, creative ones such as sound marks. Their IP attorneys, trademark advisors, and technical specialists assist clients to:

• Develop tailored sound branding solutions


• Perform in-depth sound mark availability searches


• Create audio files and visual designs to trademark quality


• Provide assistance with prosecution and filing of sound trademark filings


• Meet national and international IP legislation

Utilizing its wide-ranging experience and client-focused service, AnalystIP provides a simple and fast process from concept to registration.